Marketing & AI leader
Dipika Mukherjee
Turning complex marketing problems into AI-driven business outcomes
Building at the intersection of strategy and AI
I'm a strategy and analytics leader with 19+ years turning messy, unstructured business problems into AI- and data-driven outcomes across Verizon and other Fortune 100 companies. As Director of Marketing Operations at Verizon, I own the multi-year Next Best Experience strategy on Pega's Customer Decision Hub, driving AI-powered personalization across 800+ campaigns and seven prepaid brands. I move comfortably between the boardroom and the data, pairing deep analytical rigor with the executive communication needed to align leadership and drive change in fast-moving, matrixed organizations.
19+
Years in strategy & analytics
800+
Campaigns personalized
7
Prepaid brands served
3
Fortune 100 companies
Selected work
The human behind the algorithm
Marketing & AI
A look at where data-driven personalization still needs a human touch.
Why most martech stacks fail before they start
Industry insight
Lessons on aligning strategy, technology, and org design before chasing new tools.
Decisions at scale
Marketing concepts
How decisioning platforms shift the unit of marketing from the campaign to the individual.
On mentorship and making time to show up
General
Reflections on what years of mentoring have taught about leadership.